Tips?

Got any tips? Send them here

Get in Touch

Comments/Suggestions?

Have a question or comment you'd like to send my way?

Send your e-mail here

I'll do my best to read and respond to your e-mails.

Broadcast TV Ratings for Tuesday, October 31, 2006

ABC wins the night in households and viewers but the World Series over on Fox brings about a tie between the two nets in the key A18-49 demo.


ABC finished first for the evening with a 10.0/16 HH rating (15.26M viewers) and a 4.1/11 A18-49 rating.

  • Last Week’s Numbers:
    • 10.4/16 HH rating [#1]
    • 15.61M viewers [#1]
    • 4.2/11 A18-49 rating [#t1]
  • From 8:00 PM to 9:30 PM, “Dancing with the Stars” (13.3/21 HH rating, 20.46M viewers, 5.3/15 A18-49 rating) easily won the evening in households and viewers.
    • Week to Week Numbers:
      • Households – 13.6/20 to 13.3/21
      • Viewers – 20.56M to 20.46M
      • A18-49 – 5.3/14 to 5.3/15
  • At 9:30 PM, “Help Me Help You” (6.4/10 HH rating, 9.51M viewers, 2.8/7 A18-49 rating) put up its lowest ratings to date. It had previously stayed pretty much above 10M, usually around the 11M range, but this dip to under 10M isn’t good news. Retention out of the last half hour of ‘Dancing’ was horrible.
    • Week to Week Numbers:
      • Households – 7.5/11 to 6.4/10
      • Viewers – 11.07M to 9.51M
      • A18-49 – 3.3/8 to 2.8/7
  • At 10:00 PM, “Boston Legal” (6.9/12 HH rating, 10.33M viewers, 2.9/8 A18-49 rating) held firm from the week prior with minimal change.
    • Week to Week Numbers:
      • Households – 7.1/12 to 6.9/12
      • Viewers – 10.43M to 10.33M
      • A18-49 – 3.1/8 to 2.9/8

CBS followed in second place with a 7.6/12 HH rating (11.77M viewers), and third in A18-49, delivering a a 3.2/9 rating in that demo.

  • Last Week’s Numbers:
    • 6.6/10 HH rating [#3]
    • 10.17M viewers [#3]
    • 2.9/8 A18-49 rating [#4]
  • At 8:00 PM, “NCIS” (10.0/16 HH rating, 15.88M viewers, 3.9/11 A18-49 rating), put up very good numbers considering its competition against ‘Dancing’, staying virtually even with the last new episode two weeks ago.
    • Episode-to-Episode Numbers (Final Numbers, October 17, 2006):
      • Households – 9.9/15 to 10.0/16
      • Viewers – 15.92M 15.88M
      • A18-49 – 3.9/10 3.9/11
  • At 9:00 PM, “The Unit” (7.1/11 HH rating, 11.35M viewers, 3.2/8 A18-49 rating) didn’t return as strong as “NCIS”, but it still put up respectable numbers.
    • Episode-to-Episode Numbers (Final Numbers, October 17, 2006):
      • Households – 7.9/12 to 7.1/11
      • Viewers – 12.94M to 11.35M
      • A18-49 – 3.7/10 to 3.2/8
  • At 10:00 PM, a repeat of “CSI: NY” (5.7/10 HH rating, 8.08M viewers, 2.5/7 A18-49 rating) put up good numbers for a repeat. This slot will be repeat filled until the new series “3lbs.” premieres in the time slot in two weeks.

FOX finished in third place with a 5.9/9 HH rating (9.50M viewers), and second in 18-49, delivering a 3.9/11 rating in that demo.

  • Last Week’s Numbers:
    • 9.2/14 HH rating [#2]
    • 13.88M viewers [#2]
    • 4.2/11 A18-49 rating [#t1]
  • At 8:00 PM, the return from hiatus of “Standoff” (3.1/5 HH rating, 4.92M viewers, 2.0/6 A18-49 rating) failed miserably in its new time-slot. You have to question FOX on their decision to swap time-periods with “House” and “Standoff”, especially considering the performance of “House” was constant in its new time-period.
    • Episode-to-Episode Numbers (Final Numbers, September 26, 2006 at 9PM):
      • Households – 5.0/8 to 3.1/5
      • Viewers – 7.95M to 4.92M
      • A18-49 – 3.4/9 to 2.0/6
  • At 9:00 PM, returning “House” (8.7/13 HH rating, 14.08M viewers, 5.8/15 A18-49 rating) won the evening in adults 18-49, and was pretty much even from its last new airing back towards the end of September. Considering the minimal variation in audience loss, Fox would be wise to reverse their decision on swapping time-periods and move “House” back to 8:00 PM with “Standoff” leading out of it.
    • Episode-to-Episode Numbers (Final Numbers, September 26, 2006 at 8PM):
      • Households – 8.8/14 to 8.7/13
      • Viewers – 14.52M to 14.08M
      • A18-49 – 6.1/17 to 5.8/15

NBC followed in fourth for the evening delivering a 5.7/9 HH rating (8.55M viewers) and a 3.0/8 A18-49 rating.

  • Last Week’s Numbers:
    • 5.8/9 HH rating [#4]
    • 8.69M viewers [#4]
    • 3.3/9 A18-49 rating [#3]
  • At 8:00 PM, a repeat of “Friday Night Lights” (2.6/4 HH rating, 3.91M viewers, 1.6/5 A18-49 rating) didn’t register all that much, then again, who honestly expected it to when it was a repeat of the episode which aired the night before? A not so clever move on NBC’s part.  A more logical decision would have been to either air an immediate new episode of ‘Lights’ to try to capitalize on the new audience which tuned in the night before, or try a different struggling show, such as ‘Studio 60′ in the time slot instead.
  • At 9:00 PM, “Law & Order: Criminal Intent” (5.8/9 HH rating, 8.52M viewers, 2.7/7 A18-49 rating) struggled to match its season norm, dipping pretty substantially (roughly 2M viewers and 27% in adults 18-49) from the last newly aired episode.
    • Episode-to-Episode Numbers:
      • Households – 7.3/11 to 5.8/9
      • Viewers – 10.91M to 8.52M
      • A18-49 – 3.7/9 to 2.7/7
  • At 10:00 PM, “Law & Order: Special Victims Unit” (8.7/15 HH rating, 13.22M viewers, 4.7/13 A18-49 rating) didn’t have much trouble finding an audience, increasing from its last newly aired episode and easily winning the time-period in households, viewers and adults 18-49.
    • Episode-to-Episode Numbers:
      • Households – 8.6/14 to 8.7/15
      • Viewers – 12.83M to 13.22M
      • A18-49 – 4.8/13 to 4.7/13

The CW finished in fifth for the evening delivering a 1.7/3 HH rating (2.74M viewers) and a 1.2/3 A18-49 rating.

  • Last Week’s Number’s:
    • 2.7/4 HH rating [#5]
    • 4.01M viewers [#5]
    • 1.7/5 A18-49 rating [#5]
  • At 8:00 PM, a repeat “Gilmore Girls” (1.9/3 HH rating, 2.72M viewers, 1.3/4 A18-49 rating) posted virtually identical ratings to the previous week.
  • At 9:00 PM, for the first time this season, “Veronica Mars” (1.6/2 HH rating, 2.77M viewers, 1.2/3 A18-49 rating) led out of a non-new episode of Gilmore Girls. It increased some from its lead-in but declined pretty substantially from its numbers last week (27% in households, 560,000 viewers, 14% in adults 18-49). Obviously, this is a show which needs a strong lead-in to post respectable numbers. A positive to look at was the gain, though very slight gain, of 50,000 viewers from its “Gilmore Girls” repeat lead-in.
    • Week to Week Numbers:
      • Households – 2.2/3 to 1.6/2
      • Viewers – 3.33M to 2.77M
      • A18-49 – 1.4/4 to 1.2/3

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart10-31-06.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research