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Broadcast TV Ratings for Thursday, October 26, 2006

Up against mostly repeats on the other networks, Fox comes away with the win in households, viewers and adults 18-49 with their World Series coverage.

FOX finished first for the evening with a 9.4/15 HH rating (14.52M viewers) and a 4.5/12 A18-49 rating.

  • Last Week’s Numbers:
    • 9.3/14 HH rating [#3]
    • 14.11M viewers [#3]
    • 4.5/11 A18-49 rating [#3]
  • From 8:30 PM to 12:15 AM, “MLB World Series Game 4: Detroit Tigers at St Louis Cardinals” (14.52M viewers, 4.5/12 A18-49 rating) led FOX to a ratings win on the night. However, the program was not the nights most watched. That honor goes to a repeat of ‘CSI’. And the game actually didn’t show much growth from the NLCS game last week (14.11M to 14.52M) between the Mets and Cardinals. It wasn’t a poor performance, but I think you should expect more from a world series game.

CBS followed in second for the evening with a 8.5/13 HH rating (13.21M viewers) and third in adults 18-49, delivering a 4.0/11 rating in that demo.

  • Last Week’s Numbers:
    • 10.1/16 HH rating [#1]
    • 16.26M viewers [#1]
    • 5.4/14 A18-49 rating [#2]
  • At 8:00 PM, “Survivor: Cook Islands”, the networks only new episode of the evening, (12.61M viewers, 4.1/11 A18-49 rating) dipped considerably in households, but maintained most of its viewers from the week prior. For the first time this season, it lost out to “Ugly Betty” in households, viewers and adults 18-49.
    • Week to Week Numbers:
      • Households – 8.9/14 to 7.7/12
      • Viewers – 13.07M to 12.61M
      • A18-49 – 4.3/12 to 4.1/11
  • At 9:00 PM, a repeat of “CSI: Crime Scene Investigation” (16.63M viewers, 5.0/12 A18-49 rating) was easily the victor against “Grey’s Anatomy” in the first battle of repeats. Head to head, ‘CSI’ beat ‘Grey’s’ by more than 4 million total viewers and half a ratings point in A18-49.
  • At 10:00 PM, a repeat of “Shark” (10.37M viewers, 2.9/8 A18-49 rating) performed strongly in its first ever repeat airing.

ABC finished in third for the evening with a 8.1/13 HH rating (11.76M viewers) and second in adults 18-49, delivering a 4.1/11 rating in that demo.

  • Last Week’s Numbers:
    • 9.7/15 HH rating [#2]
    • 14.59M viewers [#2]
    • 5.8/15 A18-49 rating [#1]
  • At 8:00 PM, a new “Ugly Betty”, the networks only new episode of the evening (13.15M viewers, 4.2/12 A18-49 rating) won the hour against its main competition “Survivor: Cook Islands” in households, viewers and adults 18-49, the first time its done such a feat. It stayed remarkably consistent from the week prior.
    • Week to Week Numbers:
      • Households – 8.9/14 to 8.9/14
      • Viewers – 13.07M to 13.15M
      • A18-49 – 4.3/12 to 4.2/12
  • At 9:00 PM, a repeat of “Grey’s Anatomy” (12.21M viewers, 4.5/11 A18-49 rating) as mentioned above, lost out to ‘CSI’ in the first repeat battle of the season.
  • At 10:00 PM, another repeat of “Grey’s Anatomy” (9.92M viewers, 3.8/10 A18-49 rating) lost steam from its first hour and placed third for the hour behind “MLB Baseball”, a repeat of “Shark” and was ahead of a repeat of “E.R.”.

NBC followed in fourth place with a 5.5/9 HH rating (8.40M viewers), and a 3.0/8 A18-49 rating.

  • Last Week’s Numbers:
    • 6.8/10 HH rating [#4]
    • 10.61M viewers [#4]
    • 4.1/11 A18-49 rating [#4]
  • At 8:00 PM and 8:30 PM, repeats of “My Name Is Earl” (7.56M viewers, 2.8/8 A18-49 rating) and “The Office” (6.38M viewers, 2.7/7 A18-49 rating) provided good repeat performances.
  • At 9:00 PM, a new, the networks only new episode of the evening “Deal or No Deal” (11.03M viewers, 3.5/9 A18-49 rating) was NBC’s top performer for the night in all categories.
    • Week-to-Week Numbers:
      • Households – 6.1/9 to 7.0/11
      • Viewers – 9.73M to 11.03M
      • A18-49 – 3.0/7 to 3.5/9
  • At 10:00 PM, a repeat of “E.R.” (7.20M viewers, 2.6/7 A18-49 rating) was came in last for the hour behind the “MLB Baseball” and repeats of “Shark” and “Grey’s Anatomy”.

The CW finished in fifth place with a 2.5/4 HH rating (4.23M viewers), and a 1.9/5 A18-49 rating.

  • Last Week’s Number’s:
    • 2.7/4 HH rating [#5]
    • 4.05M viewers [#5]
    • 1.9/5 A18-49 rating [#5]
  • At 8:00 PM, “Smallville” (4.79M viewers, 2.2/6 A18-49 rating) gave a usual performance, up last week in all main categories.
    • Week to Week Numbers:
      • Households – 2.8/5 to 2.9/5
      • Viewers – 4.65M to 4.79M
      • A18-49 – 2.0/5 to 2.2/6
  • At 9:00 PM, “Supernatural” (3.67M viewers, 1.7/4 A18-49 rating) showed some much needed growth and better retention rates out of “Smallville” compared to the week prior.
    • Week to Week Numbers:
      • Households – 2.1/3 to 2.2/3
      • Viewers – 3.26M to 3.67M
      • A18-49 – 1.5/4 to 1.7/4

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart10-26-06.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research

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