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Broadcast TV Ratings for Tuesday, October 24, 2006

ABC wins the night in households and viewers but the World Series over on Fox brings about a tie between the two nets in the key A18-49 demo.


ABC finished first for the evening with a 10.4/16 HH rating (15.61M viewers) and tied for first in A18-49, delivering a 4.2/11 rating in that demo.

  • Last Week’s Numbers:
    • 10.4/16 HH rating [#1]
    • 15.97M viewers [#1]
    • 4.6/12 A18-49 rating [#1]
  • From 8:00 PM to 9:30 PM, “Dancing with the Stars” (20.56M viewers, 5.3/14 A18-49 rating) stayed consistent week to week in viewers and households, but lost some of its A18-49 crowd who perhaps migrated towards the World Series game on Fox.
    • Week to Week Numbers:
      • Households – 13.6/21 to 13.6/20
      • Viewers – 21.08M to 20.56M
      • A18-49 – 5.9/16 to 5.3/14
  • At 9:30 PM, “Help Me Help You” (11.07M viewers, 3.3/8 A18-49 rating) is putting up good numbers for a stand-alone show, but when you have such a strong lead-in, expectations are that the retention rates should be higher.
    • Week to Week Numbers:
      • Households – 7.3/11 to 7.5/11
      • Viewers – 10.87M to 11.07M
      • A18-49 – 3.3/8 to 3.3/8
  • At 10:00 PM, “Boston Legal” (10.43M viewers, 3.1/8 A18-49 rating) held firm from the week prior with no noticeable change.
    • Week to Week Numbers:
      • Households – 7.2/12 to 7.1/12
      • Viewers – 10.85M to 10.43M
      • A18-49 – 3.3/9 to 3.1/8

FOX followed in second place with a 9.2/14 HH rating (13.88M viewers), and tied for first in A18-49, delivering a 4.2/11 rating in that demo.

  • Last Week’s Numbers:
    • 6.9/11 HH rating [#3]
    • 10.25M viewers [#3]
    • 3.4/9 A18-49 rating [#4]
  • From 8:30 PM to 11:45 PM, “MLB World Series Game 3: Detroit Tigers at St Louis Cardinals” (13.88M viewers, 4.2/11 A18-49 rating) helped give Fox the tie for A18-49. Year-year though ratings are still down for the comparable game in the series last year; 16.65M viewers, 5.7/18.

CBS finished in third place with a 6.6/10 HH rating (10.17M viewers), and fourth in A18-49, delivering a a 2.9/8 rating in that demo.

  • Last Week’s Numbers:
    • 8.1/13 HH rating [#2]
    • 12.97M viewers [#2]
    • 3.6/9 A18-49 rating [#3]
  • CBS programmed repeats against the World Series, and those ratings follow:
    • At 8:00 PM, a repeat of “NCIS” (11.57M viewers, 2.9/8 A18-49 rating).
    • At 9:00 PM, a repeat of “The Unit” (9.77M viewers, 2.9/7 A18-49 rating).
    • At 10:00 PM, a repeat of “Criminal Minds” (9.16M viewers, 2.9/8 A18-49 rating).

NBC followed in fourth for the evening delivering a 5.8/9 HH rating (8.69M viewers) and third in A18-49, delivering a 3.3/9 rating in that demo.

  • Last Week’s Numbers:
    • 6.7/10 HH rating [#4]
    • 10.12M viewers [#4]
    • 3.8/10 A18-49 rating [#2]
  • At 8:00 PM, “Friday Night Lights” (6.33M viewers, 2.6/7 A18-49 rating) continues to struggle to find an audience, though it didn’t lose that much more compared to the week prior and stayed virtually even with last week’s episode in the key A18-49 demo. NBC will program the series in a special Monday at 10:00 PM time-slot next week, perhaps to see if the show can find more of an audience in that time-period leading out of the critical and ratings hit “Heroes”.
    • Week to Week Numbers:
      • Households – 4.2/6 to 4.0/6
      • Viewers – 6.61M to 6.33M
      • A18-49 – 2.7/7 to 2.6/7
  • At 9:00 PM, a repeat of “Law & Order: Criminal Intent” (9.24M viewers, 3.3/8 A18-49 rating) built decently on its lead-in in households and viewers, but not A18-49.
  • At 10:00 PM, a repeat of “Law & Order: Special Victims Unit” (10.51M viewers, 3.9/10 A18-49 rating) continues to be the sleeper hit of the night, easily taking the win in A18-49 in the time-period.

The CW finished in fifth for the evening delivering a 2.7/4 HH rating (4.01M viewers) and a 1.7/5 A18-49 rating.

  • Last Week’s Number’s:
    • 2.5/4 HH rating [#5]
    • 4.00M viewers [#5]
    • 1.7/4 A18-49 rating [#5]
  • At 8:00 PM, “Gilmore Girls” (4.70M viewers, 2.0/5 A18-49 rating) posted virtually identical ratings to the previous week.
    • Week to Week Numbers:
      • Households – 3.1/5 to 3.2/5
      • Viewers – 4.77M to 4.70M
      • A18-49 – 2.0/5 to 2.0/5
  • At 9:00 PM, “Veronica Mars” (3.33M viewers, 1.4/4 A18-49 rating) added a little over 100,000 viewers from last week’s episode. Just a note, “Veronica Mars” was only given a partial season order, given how well the series has held up compared to last season and its good retention out of lead-in Gilmore Girls in the networks key demos (women and younger demos), I don’t think its a stretch to assume that The CW will more than likely announce a full-season order for the series any day now.
    • Week to Week Numbers:
      • Households – 1.9/3 to 2.2/3
      • Viewers – 3.22M to 3.33M
      • A18-49 – 1.4/4 to 1.4/4

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge).

ratingschart10-24-06.jpg

Note: Fast Nationals are used when comparing week-to-week numbers, while Final Nationals are used when comparing year-to-year numbers, unless otherwise specified.

Source: Fast/Final National Ratings Data from Nielsen Media Research