October 2006
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Broadcast TV Ratings for Monday, October 16, 2006

CBS takes the win in households and viewers, but on the strength of “Deal or No Deal” and “Heroes”, NBC takes the win in A18-49.

CBS finished first for the evening with an 8.9/14 HH rating (13.81M viewers) and second in A18-49, delivering a 4.5/11 rating in that demo.

  • “How I Met Your Mother” (9.25M viewers) and a 3.4/9 A18-49 rating and “The Class” (8.70M viewers) and a 3.1/8 A18-49 rating failed to continue their improvement from week to week.
    • Last week the two shows averaged 9.73M and 10.05M viewers.
  • At 9:00 PM, “Two and a Half Men” won the hour for CBS in households (10.4/15) and viewers (16.37M viewers) but was defeated in A18-49 (5.2/12) by “Heroes”
  • CSI: Miami at 10:00 PM took the night in households (11.4/19), viewers (17.62M viewers) but was second in A18-49 with a 5.6/14.

NBC followed in second place with an 7.8/11 HH rating (12.70M viewers), and first in A18-49, delivering a 4.7/12 rating in that demo.

  • “Deal Or No Deal” (17.27M viewers) posted strong numbers for NBC, improving very respectably week to week:
    • 9.5/15 to a 10.5/16 HH rating
    • 15.22M to 17.27M viewers
    • 4.4/12 to a 5.2/14 A18-49 rating
  • “Heroes” (13.07M viewers) won the evening, though just barely, in Adults 18-49, nipping CSI by one-tenth of a point, with a 5.7/13 A18-49 rating.
  • The same can’t be said for “Studio 60 on the Sunset Strip” (7.76M viewers), which after bumping its A18-49 rating last week some, continued on its downward turn. It scored a 3.1/8 A18-49 rating. Here were the numbers from last week:
    • 8.76M viewers, 3.8/9 A18-49 rating. The show was assumed to be on a rebound of sorts when it posted an increase in the key A18-49 demo last week (going from a 3.5 to a 3.8), but as you can see, it’s right back down and even lower than it was a few weeks ago.

ABC finished in third place with a 6.2/9 HH rating (9.17M viewers), and a 3.6/9 A18-49 rating.

  • Because of football pre-emptions, all ratings for ABC will be revised downward when final nationals are released. According to fast-nationals, the ratings were as follows.
    • “Wife Swap” (9.35M viewers), 3.6/10 A18-49 rating.
    • “The Bachelor: Rome” (9.85M viewers), 3.7/9 A18-49 rating.
    • “What About Brian” (8.30M viewers), 3.5/9 A18-49 rating.

FOX followed in fourth for the evening delivering a 3.1/5 HH rating (4.41M viewers) and a 1.5/4 A18-49 rating.

  • Because of the baseball postponement of the NLCS due to rain, FOX scheduled two repeats of “House”:
    • 8:00 PM – 4.04M viewers, 1.5/4 A18-49 rating
    • 9:00 PM – 4.78M viewers, 1.6/4 A18-49 rating.

The CW finished in fifth for the evening delivering a 1.9/3 HH rating (2.91M viewers) and a 1.3/3 A18-49 rating.

  • The CW seen an increase in their comedy line-up
    • “Everybody Hates Chris” (3.06M viewers), 1.3/4 A18-49 rating.
    • “All of Us” (2.86M viewers), 1.3/3 A18-49 rating.
    • “Girlfriends” (3.06M viewers), 1.5/3 A18-49 rating.
    • “The Game” (2.64M viewers), 1.3/3 A18-49 rating.
  • However, this is actually down from the previous time-period average (8-10PM) of “7th Heaven” and “Runaway” – 3.01M viewers, 1.2/3 A18-49 rating.
  • ‘Chris’ is no longer a strong performer for the network, where last season airing in the 8:00PM time-period on Thursday’s, it routinely averaged 4M + viewers.

Source: Fast National Numbers from Nielsen Media Research

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge):


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