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Little Mermaid DVD Sells 4M Copies

The two-disc Platinum Edition DVD of the 17 year old animated classic debuted to more than four million units in its first week of release. The movie had been placed in Disney’s “vault” for the past seven years.

That mark makes it the top selling animated movie release for October ever, and surpassed all previous Platinum Edition releases (included classics such as “Beauty and the Beast” and “Lion King”).