October 2006
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Broadcast TV Ratings for Tuesday, October 10, 2006

ABC takes the evening in households, viewers and A18-49 on the strength of “Dancing With The Stars”. “Friday Night Lights” struggles in its second week.

ABC finished first for the evening with a 10.0/16 HH rating (15.08M viewers) and a 4.3/11 A18-49 rating.

  • “Dancing With The Stars” won the evening in both viewers (19.99M) and A18-49 (5.6/15).
  • There is still some concern with lead-out “Help Me Help You”, but on its own, 10.30M viewers is nothing to sneeze at.

CBS followed in second place with an 8.3/13 HH rating (12.87M viewers) and a 3.6/9 A18-49 rating.

  • NCIS held its own against ABC’s ‘Dancing’, delivering a very respectable 15.57M viewers.
  • “Smith” was replaced with a repeat of “CSI”, which increased the average compared to the week before, going from a 5.6/9 (2.8), 8.32M viewers to a 6.7/11 (3.3), 10.02M viewers.

NBC finished in third place with a 7.1/11 HH rating (10.45M viewers) and a 3.4/9 A18-49 rating.

  • Though NBC performed strongly on the night, it was no thanks to “Friday Night Lights”. The critically acclaimed series faded from the prior week dipping to 6.28M viewers (down from last week’s season premiere of 7.17M). The future doesn’t look bright for this new series.

FOX followed in fourth for the evening delivering a 5.5/9 HH rating (7.81M viewers) and a 2.6/7 A18-49 rating.

  • It’s baseball again for FOX. The game between the Tigers and A’s delivered about 7.81M viewers. The game last season allows for a great opportunity to see just how much a draw the Yankees are. On the same frame last season, the matchup between the Tigers and Yankees delivered nearly 4M more viewers (11.48M) viewers. Love them or hate them, the Yankees are a ratings draw.

The CW finished in fifth for the evening delivering a 2.6/4 HH rating (3.80M viewers) and a 1.7/4 A18-49 rating.

  • In terms of households, the lineup of “Gilmore Girls” and “Veronica Mars” are staying steady. The duo was down only one-tenth a point in Households, and even in A18-49 from the previous week.
  • “Gilmore Girls” averaged 4.61M viewers (down from last week’s 4.71M) and “Veronica Mars” averaged 2.99M viewers (down from last week’s 3.27M).
  • Continuing on with “Veronica Mars”, the series is actually up slightly when comparing the first two episodes of last season (3.01M viewer average through two episodes last season and 3.13M viewer average through two episodes this season).

Source: Fast National Numbers from Nielsen Media Research

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge):


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