With FOX starting their Baseball coverage, ABC pulled out an easy win. Friday Night Lights struggles out of the gate, while Veronica Mars premieres even with last season.
ABC finished first for the evening with a 9.5/15 HH rating (14.40M viewers) and a 4.1/11 A18-49 rating.
- With a 12.0/19 HH Rating, Dancing With The Stars won the evening in total viewers, with 18.28M.
- Help Me Help You falters in its second week, though the show stayed pretty consistent with its premiere last week delivering 10.40M viewers, it lost almost half of its lead-in’s audience (the last half-hour of Dancing With The Stars averaged 20.09M viewers). Knights of Prosperity will become the new lead-in of Help Me Help You on October 17th, when Dancing reverts back to its normal 60 minute run-time.
CBS followed in second place with a 7.8/12 HH rating (12.37M viewers), and a 3.6/10 A18-49 rating.
- It would appear that the reduced competition in the time-period (thanks to House being on hiatus until after the baseball playoffs) helped NCIS. According to Fast Nationals, the show improved from a 8.8 to a 9.7 in households and a 3.4 to a 4.0 in A18-49.
NBC finished in third place with a 5.8/9 HH rating (11.13M viewers), and second in the A18-49 demo, delivering a 4.0/11 rating.
- The critically praised new series Friday Night Lights got off to a very slow start, averaging only 7.18M viewers. Much more was expected of this new show. The only good news is that there was no decline half-hour to half-hour.
FOX followed in fourth for the evening delivering a 5.2/8 HH rating (7.80M viewers) and a 2.5/7 A18-49 rating.
- With House and Vanished put on hiatus, FOX programmed their playoff baseball coverage. Audience was down a little more than 1M viewers from the comparable baseball game last season.
The CW finished in fifth for the evening delivering a 2.7/4 HH rating (3.99M viewers) and a 1.7/5 A18-49 rating.
- Veronica Mars premiered with 3.27M viewers, pretty much even with last season’s premiere of 3.29M viewers out of then lead-out America’s Next Top Model. Though one can say the premiere numbers were disappointing, I beg to differ. For some perspective, here were the season 1 and season 2 averages
- Season 1 – 2.66M (Peak: 3.12M, Low: 1.97M)
- Season 2 – 2.56M (Peak: 3.58M, Low: 1.62M)
Source: Fast National Numbers from Nielsen Media Research
The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge):