The Superman Returns DVD, this past Thursday, launched in China. A full two months before its North American launch of November 29th.
In an effort to combat piracy, a very big problem on the Asian continent, Warner Brothers has decided to release the movie on DVD much earlier than is normal, and for a low dollar amount.
Priced between $1.80 and $2.80, the DVD packs the full release encoded with a hard-to-copy disc encryption. Because the studio has to compete with the pirated copies (in retail stores no less), it’s almost impossible to sell for a higher retail price in China.
You can read more about this and some background on the piracy problems at Video Business.