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Superman Returns DVD Premieres in China

Superman Returns DVD Cover Art

The Superman Returns DVD, this past Thursday, launched in China. A full two months before its North American launch of November 29th.

In an effort to combat piracy, a very big problem on the Asian continent, Warner Brothers has decided to release the movie on DVD much earlier than is normal, and for a low dollar amount.

Priced between $1.80 and $2.80, the DVD packs the full release encoded with a hard-to-copy disc encryption. Because the studio has to compete with the pirated copies (in retail stores no less), it’s almost impossible to sell for a higher retail price in China.

You can read more about this and some background on the piracy problems at Video Business.

  • Yo anyone see superman returns? I loved that movie and i cant wait to pick up the dvd and game for xbox 360….i heard theres a code in the dvd that lets you play as bizzaro in the game, that should be pretty tight. Im lookin forward to gettin it at the end of the month.