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Broadcast TV Ratings for Thursday, September 28, 2006

In another close Thursday night, CBS and ABC battle it out, with CBS just barely nudging ahead in households, but ABC wins in the coveted A18-49 demo.

CBS finished first for the evening with an 11.1/17 HH rating and second in A18-49 with a 6.0 rating. –  18.27M total viewer average.

  • At 9 PM, CSI delivered a 14.1/21 (7.9/19), 23.49M viewers, besting last week’s performance (13.5/20 HH rating and 7.5/8 A18-49 rating, 22.04M viewers)
  • Opposite of Six Degrees, Shark holds on very nicely from last week, delivering a 9.5/16 (4.2),14.72M viewers. (Down just a tad from last weeks 9.8/16, 4.3 A18-49, 14.95M viewers). That is a very good hold for this new show, and good news for CBS, though the A18-49 rating needs a little work, as is often the case with CBS shows.

ABC followed in second place with a very close 11.0/17 HH rating, and first in A18-49, delivering a 6.2 rating in that demo. – 16.27M total viewer average.

  • Ugly Betty premieres to good numbers, delivering a 10.7/17 (4.9/14) 16.09M viewers. This is better than last week’s Six Degrees premiere, more on that in a second.
  • Grey’s Anatomy delivered more households, but less viewers than CSI, it scored a 14.9/22 (9.4/22), 23.31 million viewers. This is down from last week’s numbers (15.7/23 HH rating and a 10.9/26 A18-49 rating, 25.14M viewers). The 23.31M viewers are still well ahead of Grey’s performance last year, and in A18-49 and younger demos, Grey’s is soundly defeating CSI.
  • Six Degrees took a bit of a dive at 10 PM, delivering a 7.3/11 (4.4/12), 10.81M viewers, this is down from last week’s opener (8.6/14 HH Rating and a 5.8 A18-49 rating, 13.34M viewers). And once again, the show tumbled even further in its second half hour (12.61M to 9.00M). The future does not look bright for this new show.
    • Here’s a quick look at the half-hour periods of the show (for both weeks) so far, 15.32M to 11.36M to 12.61M to 9.00M. In two weeks the show has already lost more than 41% of its initial audience. The news isn’t any better in terms of A18-49 (6.6 to 4.9 to 5.1 to 3.6, a more than 45% dip).

NBC finished in third place with a 6.8/11 HH rating, and a 4.3 A18-49 rating. – 10.51M total viewer average.

  • Ugly Betty on ABC seems to have had a bit of an effect on My Name Is Earl and The Office, as both shows slide from last week; 8.25M for the former, 7.68M for the later.
  • With both comedies and Deal or No Deal performing only so-so, ER turned in another strong performance, delivering a 9.5/16 HH rating (6.1), 14.27M viewers. Though it finished second in the time period behind Shark in total viewers, its A18-49 rating was an easy first. The show built wonderfully out of Deal or No Deal (+4.4M in viewers and over +70% in A18-49).

FOX followed in fourth for the evening delivering a 3.2/5 HH rating and tied for fourth in A18-49, delivering a 1.9 in that demo. – 5.12M total viewer average.

  • Not much to say with FOX’s weak offerings of Til Death and Celebrity Duets.


The CW finished in fifth for the evening delivering a 2.6/4 HH rating and tied for fourth in A18-49, delivering a 1.9 in that demo. – 3.81M total viewer average.

  • The Smallville season premiere opened the evening for The CW, delivering a 2.9/5 HH rating and a 2.2/6 A18-49 rating, 5.05M viewers. This is down from last seasons opener (5.90M viewers, 2.6/7 A18-49), but a strong opening none the less.
  • Supernatural, against the tough competition of Grey’s Anatomy and CSI did pretty well, but not great, especially when looking at the premiere last season. It scored a 2.2/4 HH rating and a 1.6/4 A18-49 rating. (Last season it opened to 5.69M viewers and a 2.5/6 A18-49 rating.

Source: Fast National Numbers from Nielsen Media Research

The ratings for all the programs that aired last night are viewable below in chart form (click to enlarge):


Ratings Chart for 9/28/2006

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