September 2006
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Broadcast TV Ratings for Thursday, September 07, 2006

NBC’s first regular season presentation of ‘NFL Sunday Night Football’ bows strongly for the Peacock.

SNF Steelers-Dolphins

The return of the National Football League to NBC out-shined new FOX premieres to help bring NBC the win for the evening in both total households and adults 18-49. A record (for Thursday night season openers) 19.3 million viewers watched the game.

NBC, with its three hours of football coverage, delivered an 11.1/18 HH rating and a 6.7/19 A18-49 rating.

CBS finished in second place, delivering a 6.7/11 HH rating and a 3.2/9 A18-49 rating.

ABC followed in third, delivering a 4.9/8 HH rating and a 2.3/6 A18-49.

FOX finished in fourth place, delivering a 4.8/8 HH rating, though it finished ahead of ABC in A18-49, delivering a 2.7/8 in that key demo.

Bringing up the rear were soon to be ‘The CW’ netlets The WB; 1.2/2 HH rating and 0.7/2 A18-49 & UPN; 0.4/1 HH rating and 0.2/1 A18-49.

The full night’s lineup of ratings are viewable below:

Ratings Chart for 9/7/2006

Source: Nielsen Media Research, Inc.

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